Translate your app into Italiano
Italian · ~65M native speakers
Italy is the EU's third-largest economy and one of the most brand-conscious consumer markets in Europe, with a ~60M-strong domestic audience plus Italian-speaking Switzerland and microstates. Italian buyers, especially in B2B, reliably prefer to read, transact and raise support tickets in Italian — English-only products leave meaningful revenue on the table.
Italian around the world
Italian is spoken by ~65m native speakers. It is used as an official or working language across 6+ countries and territories.
- Italy
- San Marino
- Vatican City
- Switzerland
- Croatia (Istria)
- Slovenia (coast)
What you gain from a Italian locale
Italy is a top-5 European consumer market with strong SaaS, luxury and mobile-app adoption.
Italian users are among the most likely in Europe to abandon an English-only checkout or signup flow.
Swiss Italian speakers are small in number but some of the highest-ARPU SaaS buyers in Europe.
Shipping Italian on Localize.to
One it locale covers Italy, Swiss Ticino, San Marino and Vatican City. No regional variants needed.
Italian runs ~15–25% longer than English. Audit tight UI regions — sidebars, nav labels, button rows — before you ship.
Italian has a clear formal (Lei) vs informal (tu) distinction. Consumer apps lean tu; enterprise software typically Lei. Document the choice in your style guide.
Comma as decimal separator (1.234,56), dots as thousands separator, 24-hour time. Use locale-aware formatters rather than hardcoding.
Common questions
Consumer and social products: tu. Enterprise and formal tools: Lei. Either works — the key is consistency across the whole UI.
No. Standard it serves Ticino for UI copy; only content like currency labels or phone prefixes needs regional tweaks.
Not for consumer products. Italian English proficiency is lower than in the Nordics or Netherlands, and even proficient users strongly prefer Italian for anything commercial.
Ready to reach Italiano speakers?
Create a project, add Italian as a target language, and ship your first localized build today.